About Larson

BUILDING A LEGEND

Take a stroll in Little Falls, Minnesota and you’ll cross paths with more than a few residents who will warmly tell stories about Larson, their beloved American-made brand. They’ll talk about a legacy that spans more than 100 years, two World Wars, a Great Depression, and four generations of our country’s most passionate boating enthusiasts.

When your new Larson comes fresh off the line, you not only become a member of the greatest heritage in boating, you enjoy the promise of long-lasting tradition and unmatched value that can only come from America’s hardest-working boat brand. The company Paul Larson began in 1913 is an industry leader because his passion has been passed down to today’s generation of Larson boat builders.

OVER A CENTURY OF INNOVATION

Larson has pioneered virtually every facet of boat design and construction since the company’s first gas-powered outboard models were introduced in the 1920s. By the 1940s, Larson captured imaginations everywhere with stylish, modern and performance-driven designs – like the legendary Falls Flyer with an airplane-inspired cockpit and body shape.

In the following decades, fiberglass manufacturing and deep-V hulls made breakthrough designs possible that were stronger, lighter and more watertight than wood. That tradition of innovation continued into the next century with the introduction of VEC® Composite Technology and the one-piece hulls and integrated stringer systems it has made possible.

Today’s Larson Boats are the product of an R&D process over 100 years in the making. They are built with performance, safety and family enjoyment in mind. And more than anything, we build each boat to meet not just your standards, but also those set forth by Paul Larson over a century ago. We invite you to discover the past, present and future of Larson Boats and make our tradition yours.

JOIN THE LARSON TEAM

We're always looking for talented new members for the Larson team. Check back soon for job postings.

BECOME A DEALER

For more information on becoming a Larson dealer:

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